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Miss Heritage set for November 4

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Everything is set for Miss Heritage Malawi which is expected to take place at Bingu International Conference Centre (BICC) in Lilongwe on November 4.

According to the organisers of the pageant, Miss Heritage Malawi strives to incorporate all races, cultures and beliefs through respect of societal values of all their participants.

“It is not only about the beauty but it is a platform to create young women leaders. It is about being empowered and embrace who they are,” said Miss Heritage Executive Director Tadala Chihana.

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Chihana said the older generation might appreciate what heritage is about but the pageant is meant to generate interest among the younger generation.

“It is about who we are as Malawians. What can we identify ourselves with and how we can utilise our heritage and culture to empower young women.

“Malawi needs to find a way to incorporate heritage and culture in our modern society and surely we will be able to grow in all aspects, especially socially and economically” she said.

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The crown holder, Alinafe Chalunda, said she was excited to represent Malawi at the 2015 Global event although she did not well.

“I was a new face on the scene but I enjoyed the experience. I am confident that Malawi can do well next time,” she said.

The pageant will not have a swim wear category which in the recent years has generated mixed feelings in the society.

Miss Heritage is an international beauty pageant with 70 counties participating.

The pageant was also ranked number three most noticeable pageant in the world and number one in Africa and is currently endorsed by governments in South Africa, USA, Canada, Spain, Nigeria, Kenya, Philippines, Swaziland, India, Russia and Kyrgyzstan.

Miss Heritage has also recently been awarded for global excellence at the recently held African achievers awards in Abuja, Nigeria and is the only beauty pageant to be accorded this honour.

It is also the first pageant to have its beauty queen address the United Nations delegation in New York on issues to do with women’s empowerment.

Some traditional leaders will grace the event in November.

“We feel it is important to involve the chiefs as they are the true custodians of our culture,” said Chihana.

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