Football Association of Malawi (Fam), in conjunction with Super League of Malawi (Sulom), has disclosed that the Mpira Television pilot project grossed K26.3 million in broadcasting rights during the 2021 Season 4 Airtel Top 8 Cup.
In a statement released Monday, Fam announced that a total of K6.5 million was realised through radio broadcasting whereas Airtel Value-adding Rights package grossed K12 million, representing 24 and 45 Percent of the total revenue, respectively.
Mpira TV subscription, which attracted 2,595 subscribers for a period of five to seven weeks, grossed K5.5 million whereas a total of K1.5 million was realised through Mpira TV feed.
A total of K700,000 was realised through Mpira TV advertising.
In the statement, Fam states that Mpira TV project has huge potential to turn around the fortunes of the football industry.
“A total of 2,595 subscribers within the five of the seven-week period of Airtel Top 8. The figures could have been higher if it were not for some challenges that the project faced at its very initial take-off stage. This performance aligns with our initial growth projection of 10,000 subscribers within a year with potential revenue of K25 million and K300 million annually,” reads the statement from Fam.
Out of the K26.3 million, Airtel Cup winners Nyasa Big Bullets and runners-up Silver Strikers are the top earners after pocketing K2.6 million each followed by semifinalists Mighty Wanderers and Civil Service United at K1.9 million each.
In reaction to the development, Silver Strikers Chief Executive Officer Thokozani Chimbali said he was optimistic that all revenue that was collected in the past season would be accounted for and shared among the clubs.
“This is a good starting point and we are hoping that the revenue realised from Super League games shall also be distributed soon,” Chimbali said.
Losing quarterfinalists TN Stars, Moyale Barracks, Karonga United and Mafco each got K1.3 million.
Football consultant Kelvin Moyo said it was a good starting point.
“It is a step in the right direction from Fam. But they should strive to go up to 30 percent if we are to make economic strides in the game. Basically, a large chunk of the revenue in the modern game comes from TV revenue.On the same note Sulom should also declare how much it has raised through Mpira TV during league games,” Moyo said.
This is the first time for teams to get a share of broadcasting rights after failed projects previously.
The association awarded a contract to Mibawa Studios as content providers for Mpira TV and also named Zuku Television as the sole broadcaster of domestic football.
Fam signed a new deal with Mibawa Studios and Zuku Television worth K350 million per year.
However, the matter is in court as State controlled Malawi Broadcasting Corporation (MBC) is challenging the awarding of the contract to Mibawa Studios.
Additionally, there is a contempt of court case after the association stopped MBC from beaming the semifinal match between Civil and Silver at Bingu National Stadium.