In its drive of propelling the film industry in Africa, MultiChoice Talent Factory (MTF) has announced its first acting for camera masterclass in partnership with the world-renowned American Musical and Dramatic Academy (AMDA) College and Conservatory of the Performing Arts.
AMDA has been ranked the number one college for performing arts in United States of America (USA) and according to MultiChoice; its partnership will add a game-changing dynamic to MTF shared-value initiative offering.
MultiChoice says in a press statement that, since the introduction of MTF industry masterclasses in 2018, MTF has provided some of the most sought-after masterclasses facilitated by film and Television experts including renowned Nigerian filmmaker Tunde Kelani and veteran Kenyan producer Appie Matere, with notable global partners including Dolby, CBS Justice Africa and the London Film School to mention a few.
It further says that AMDA’s collaboration with MTF seeks to further enrich the knowledge base of emerging creatives and seasoned professionals through technique-driven and performance-based learning.
The virtual masterclass will delve into crucial elements including basic film theory, camera focused actor warm-up, on-camera scene work and more.
The masterclass according to the statement is designed to perfect acting for film, Television and new media, and that it will be facilitated by AMDA faculty members Jason Chaet and Ray Virta.
Chaet is an award-winning filmmaker, theatre director and producer, and serves as the Supervisor of First Semester Acting, Acting for Camera, and Screenwriting at AMDA. Chaet’s film credits include multiple-award-winning film Putzel, and film and TV credits including Remember, Kissing Jessica Stein, Avenues and more recently, Seneca.
Virta has over 40 years of teaching experience at AMDA, New York University and the Playwrights Horizons Theatre School. His film acting and theatre legacy includes Broadway, all incarnations of the legal drama TV series Law and Order, as well as directing credits in New York for Comedie of Errors, The Way of the World and As You Like It, among others.
“AMDA College of the Performing Arts is excited and honoured to begin this enriching partnership and collaboration with Multichoice Talent Factory. We see this as an opportunity to connect our world-renowned faculty with individuals who are already rich with storytelling and performance talent throughout Africa.
This MTF and AMDA collaboration is an example of our commitment to the global endowment of humanity through the arts,” says Blake Babbitt, AMDA Director of Outreach.
Alongside acting on camera masterclass, AMDA will facilitate additional masterclasses with MTF throughout this year including on-camera acting technique, musical theatre performance, dance, and industry tips.
Yolisa Phahle, MultiChoice Group Chief Executive Officer: General Entertainment and Connected Video Yolisa Phahle said this partnership with AMDA has come at a better time as the continent is experiencing a surge in the demand and consumption of original African content and that the exponential growth has resulted in youth seeking careers in the performing arts industry.
“Since the launch of our industry masterclasses, we have been inundated with requests for acting masterclasses. We are excited to kick-off 2021 with a global partnership that will help us respond to this need and to continue to tell great stories that resonate with diverse audiences and honour Africa’s oral cultures and traditions,” Phahle said.
The country has been part of MTF and some of its filmmakers have benefited from MTF Academy and they include Chimwemwe Mkwezalamba who graduated from the first cohort in Zambia.
Recently MultiChoice Malawi General Manager Gus Banda called on creatives to take time to participate in masterclasses in order to develop their skills and also grow their careers in filmmaking to build the country’s industry.