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MTL unveils new consumer campaign

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Local telecommunications giant, Malawi Telecommunications Limited (MTL), on Wednesday unveiled the Better, Easier Cheaper consumer campaign which stresses the firm’s commitment to improved and affordable services.

Speaking in Blantyre during the launch, MTL Chief Commercial Officer Gladson Kuyeri, said the campaign is as a result of over two years of listening to customers’ needs and actively investing in technological solutions that respond to the aspirations.

“As you are aware, MTL switched from time based internet services provision to volume based internet services in December 2014.

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“This was partly in response to prevailing market trends but also to enable us to deploy technologies that have better bandwidth usage control and in so doing improve the user experience of our customers,” said Kuyeri.

He said despite the teething challenges the company faced during the transition period into the first quarter of 2015 and the occasional service disruptions that are beyond their control, MTL internet continues to be the flag bearer in so far as the user experience is concerned.

“The ‘better, easier, cheaper’ slogan is, therefore, a promise to our customers and indeed to the wider public that MTL will continue to strive to improve our services on both internet and voice products.

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“We have come up with internet and voice bundles that cater for a wide spectrum of needs, from express bundles offering 80 MB for only K100 with a one hour validity to bundles offering as much as 95GB for the heavy internet users,” said Kuyeri.

He observed that by rolling out the campaign, MTL is not only saying that its products and services are worthwhile and that customers must get connected but also that MTL is publicly showcasing its commitment to its quest for continuous improvement.

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