MultiChoice Malawi has called on creatives in the country to submit content to M-Net for review and consideration to broadcast on their host of channels that include Zambezi Magic, Africa Magic, One Zed and Showmax.
The development comes after filmmakers have, of late, shown aggressiveness by producing movies that have gone on to be premiered in and outside the country.
However, despite this, many of the platforms such as Zambezi Magic and Africa Magic have been dominated by content from West and East Africa, with little coming from Malawi.
MultiChoice Malawi, which recently launched its Gotv Supa package which is entertainment-focused, said the move to call for content is all aligned to its efforts of enriching lives and also providing more choice.
In addition to content submissions, MultiChoice Malawi says content creators can also pitch channel proposals—open to already established players with an existing audience—and that this an opportunity specifically for creators who are already operating but want an opportunity to take their channel to greater heights.
“MultiChoice is home to a variety of well-known brands that deliver exceptional content across a range of platforms. We aim to constantly keep our customers at the heart of everything we do to provide them with more value, while enriching lives of those within our communities as part of our overall business objective,” MultiChoice Malawi Managing Director Gus Banda said.
He said this means constantly evolving to ensure that their customers receive the very best in entertainment.
“We welcome Malawian creatives to enthusiastically submit their work through the online methods provided,” Banda said.
Despite opening up, some creatives have now and then indicated they have submitted content which does not see the light of the day.
The country is yet to stand out on platforms such as Africa Magic and, although the past years have seen movies from filmmakers such as Shemu Joyah being screened, there is still a long way to go.
Filmmaker Ashukile Mwakisulu, who in July premiered his film All We Have is Us, which continues to tour in and outside the country, described this as a step in the right direction although he was quick to say that there was a need for more to be done.
In 2016, Mwakisulu in 2016 signed a contract to screen a soapie – Choices.
“They only aired 25 episodes and the soapie was supposed to be on-going and we were still shooting but the contract was terminated later and some of the reasons we were given were that subscription for DStv was low and there were also frequent power outages in the country then,” he said.
Mwakisulu, however, feels these were not enough reasons for the contract to be terminated.
“There is more content in the country at the moment telling Malawian stories and all what is needed is support and platforms. Again, there are issues of specifications which have always been key and this is where MultiChoice needs to help in terms of training. We have the creativity but we also need support,” he said.
Some creators have claimed that some countries are given preference over others.