Newly formed youth entertainment brand Zathu took its countrywide road show to Mzimba District on Tuesday and Wednesday, giving youth a special preview of the brand’s highly anticipated radio show Zathu Pa Wailesi.
The road show, which toured Katoto Ground, Ekwendeni, and Mzimba Boma, was designed to let the show’s target audience of girls and boys aged between 12 and 17 personally experience Zathu Pa Wailesi live before the show’s premiere yesterday.
The road show featured all the radio show segments – music, drama, real life stories and question and answer with its wise granny.
Hosting the road show were Zathu Pa Wailesi’s two youthful presenters Lily B and DJ Goxy.
The two were lively throughout and had moments inviting people to the stage to sing and dance in exchange for give- always such as Zathu branded memory cards and bandanas.
This talented mixed-gender group also performed a 15- minute drama, a key part of the show for the youthful crowd.
The drama tackled issues such as platonic friendships, traditional gender roles, self-expression and identity.
Joining in the fun at Mzimba Boma was Inkosi M’mbelwa, who dazzled his subjects by joining the Zathu Band on stage to sing the crowds favourite song ‘Zimatere Zimatere.’
Inkosi Mabilabo also wowed the audience with his impressive dancing skills by joining the band in their routine.
Speaking on the sidelines of the Mzimba Boma road show, Zathu Pa Wailesi’s Chief Executive Officer James Kennedy said:“Zathu Pa Wailesi aims to create attitudes and behaviors which will enable both girls and boys to breakthrough prescribed boundaries.”
Kennedy said t h e programme will use music and storytelling to spread the messages.
“Music will play a huge part on the part of Zathu Pa Wailesi that is why we have created a Zathu Band, whose songs mix modern and traditional beats to create a sound that will appeal to all Malawians,” Kennedy said.
He further said that Zathu Pa Wailesi will be aiming to reach as many young people as possible by using a variety of formats, including broadcast radio but also listening clubs, whatsapp and Facebook.
Mbelwa welcomed the launch of Zathu Pa Wailesi, and said its youthful approach would help Mzimba’s largely youthful population tackle issues affecting them.
“Mzimba faces many challenges, especially in the areas of gender inequality, early marriages and pregnancies, amongst others.
Many organisations have tried to tackle these issues, but they often neglect the importance of youth participation in determining messaging,” he said.
M’mbelwa described approach as effective in that it lets the youth themselves talk to their fellow youth using the tools that they already enjoy such as music and storytelling.
Yoneco will broadcast Zathu Pa Wailesi every Tuesday and Thursday at 16:30pm, with an omnibus airing at 16:30 on Saturday, whilst Voice of Livingstonia will air the show on Tuesday and Friday at 16:30pm, with an omnibus on Saturday at 16:30pm.
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