Mzuzu Fashion Week returns next month for the sixth edition.
A press statement from Mzuzu Fashion Week says the journey to the sixth edition dubbed ‘Rebirth’, will be done in a different approach including holding events digitally.
Mzuzu Fashion Week Chief Executive Officer and Co-founder Zikani Nyirenda, said Monday they were excited to come back with their sixth edition slated for the last week of October.
“We begin on Monday 26th October to 31 October on which the Fashion Cocktail will take place at the Malville Boutique Hotel in Lilongwe,” Nyirenda said.
He also said that this year’s event will have a couple of pre and post event talks virtually to discuss Malawi fashion, the challenges faced especially with the pandemic and what better ways to move forward in a bid to put Malawi fashion industry on the map.
“We are having a series of talks, shoots and a Fashion Cocktail with leaders and influencers in the fashion industry that will utilise various digital platforms,” Nyirenda said.
He said the ‘Rebirth’, will experience a change in venue too for the physical events as “we feel it is now time to sprout and allow physical presence across the country”.
Some of the platforms that Mzuzu Fashion Week will be using to reach out to the people digitally include their website www.mzuzufashionweek.com, Twitter, Instagram and Facebook.
Mzuzu Fashion Week was established by Kwanza PR and is one of the renowned fashion events in the country and is a platform for designers, models and other fashion industry professionals nationally and internationally.
“We are happy that we still continue to push forward the agenda for designers and other players. Since 2015, we have presented a platform to the world for designers, models, artisans, specialists and entrepreneurs as well as a growing audience at our events,” Nyirenda said.
He said Fashion Week is more than a chance to show off talent and that this was a platform where art, passion and creativity are exhibited.
“This is also a platform for the country’s designers to display their vision through fabric. Internationally, according to a report entitled ‘The Economic Impact of the Fashion Industry’, fashion is a $1.2 trillion industry,” Nyirenda said.
Fashion is one of the players that creates thousands of jobs a year and generates notable revenue.
In New York, United States of America, the industry is considered the Fashion Capital of the World, the industry pays more than US$11 billion in wages and generates about US$ 2 billion in revenue annually.