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National Bank of Malawi commits to support creatives

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National Bank of Malawi (NBM) Plc Wednesday assured the creative sector in the country of its support as part of its corporate social responsibility.

In an interview Wednesday, the bank’s marketing and corporate affairs manager Akossa Hiwa said art like sport is a commonality “that ties us together”.

“Art provides respite and beauty to alleviate the stresses of everyday life. As the bank of the nation, NBM plc is committed to growth in different sectors – arts, sports, education, business, to name a few. Our commitment to local arts and arts in general is not new,” Hiwa said.

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Recently, NBM partnered Epic Lifestyle where the bank committed K40 million sponsorship towards Nigerian artist Kizz Daniel concert to be held at Lilongwe Golf Club on August 27.

However, some quarters hit at the bank for sidelining local artists.

But Hiwa said they have always been supportive of the creative sector in the country citing their sponsorship to Sand Music Festival in 2016 which was headlined by Jamaican musician Busy Signal.

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“During the 2020 lock-down period, we engaged several local artists to perform in our banking halls and on our social media pages to support them at a time when gatherings had been restricted and artists were not being booked for shows. We believe in and are committed to growing local talent,” she said.

Hiwa said going into a partnership with Epic Lifestyle, they were fully aware that local artists would share the stage with Kizz Daniel during the main event as well as work with them in the five weeks leading up to the concert through road shows and market activations.

Last Saturday, through their market activations, NBM Plc engaged Driemo where the bank invaded Zomba to register people on their newly introduced Mo Wallet – which enables customers to transact on the famous Mo 626 without holding an NBM plc account and other products.

She said this weekend, the bank storms Lilongwe with Lulu performing at a roadshow and later at Epic Lounge.

“Our next three stops in the subsequent weeks will be Blantyre, Mzuzu and finally, Mangochi,” Hiwa said.

She said at the meantime, four local acts have been unveiled to perform at the Kizz Daniel’s concert and they are Patience Namadingo, Tay Grin and Lulu.

“Our partners are unveiling one artist at a time – which means that a lot more artists will be announced in due course,” Hiwa said.

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