New women’s football boss out to hunt for sponsorship
Newly-elected National Women’s Football Association (NWFA) Chairperson Adelaide Migogo says her administration intends to build on the success of the 2022 Fam Women’s Cup final to attract partners to develop the game.
Migogo said they will work with the Football Association of Malawi (Fam) Commercial and Marketing Director Limbani Matola to rebrand the sport.
“We have started with marketing the game, The games [Fam Women’s Cup final] were live on MpiraTV. During the final, we brought artist of the moment Zeze Kingston to hype the game. We want people to have a different vibe when they come for women’s football.
“That was a starting point. We will be working with our Commercial and Marketing Director at Fam to start exploring the space and we are sure it will get a breakthrough. It is my number one priority as Chairperson of Women’s Football in Malawi to achieve this,” she said.
During the final, Ntopwa Women defeated Ascent Academy 5-3 on post-match penalties. Former champions FCB Nyasa Bullets Women ended on third position with Silver Strikers Ladies formerly DD Sunshine finishing on fourth position.
Migogo said the competition exposed a lot of promising players.
“On a positive note the competition was exciting. The future looks bright. We had a lot of youthful players who demonstrated quality football. The level of organisation was great thanks to Fam and women’s committees at regional and national levels for leading well.
“On top of everything we had a record crowd for the women’s game at the final, a thing we want to galvanise moving forward,” she said.
However, Migogo admitted that her administration must sort its house order.
“There several areas we would like to improve from the 2022 National championship but will not wash our dirty linen in public just know we will do a post-mortem for the sake of continuous improvement,” he said.
