Nigerian artists dominate at Africa’s content showcase
IT is undeniable that Nigerians are doing well in the entertainment sector because they are becoming talk of town in most parts of Africa.
Their music industry has blossomed with a bang conquering different African music awards, including the just-ended MTV Music Awards which took place in South Africa and saw Nigerian artists like P-Square, the Mavins, Yemi Alade, among others, grabbing awards for themselves.
It was the same at this year’s Africa’s Biggest Content Showcase hosted by MultiChoice taking place at Outrigger Resort in Mauritius on Tuesday when Nigerian acts dominated.
The evening gala saw The Mavins performing their famous hit ‘Dorobucci,’ and Flavour famed for the hit ‘Sawasawa,’mesmerising the audience. M-Net West Africa Regional Director, Wangi Mba-Uzoukwu, said the artists were chosen based on their availability.
“We choose the artistsnot because they are Nigerians but because of their availability. It doesn’t matter where they are from because not all artists were available at the time of the event,” she said.
Mba – Uzoukwu explained that the main aim of the show was to nurture African talent on the continent.
This implies that if Malawian artists are to be recognised and invited to big shows like these, then they have to sweat without which they will still be in limbo as no one would notice their talent.
MultiChoice Africa content showcase started last year and it is a dynamic five-day content extravaganza, which sees a host of DStv’s biggest channels, including Sony, SuperSport, Zee TV, A+E, Disney, MTV Base, BET, Comedy Central, BBC and M-Net previewing their latest and greatest content, soon to be seen across the video entertainment services provider’s platforms.
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