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No rush for Flames kit deal extension

CONTRACT RUNNING OUT—Flames in Isaad kit

Walter Nyamilandu

Football Association of Malawi (Fam) is yet to start discussions for extension of Flames kit deal which it signed with Apparel Design Institute (Isaad) three months before the expiry of the contract.

Fam and Isaad signed a three-year deal in 2018 which is set to expire in January next year. But Fam president Walter Nyamilandu said the association was not in a hurry to review the contract.

“We received new consignment which Commercial Department is planning to sell. The contract will be reviewed upon expiry and a decision will be made,” he said.

Fam received a consignment of 2000 kits in July this year but will hit the market once football returns. Football is suspended due to Covid-19 pandemic. Through the deal, Isaad supply kits to both men’s and women’s national teams as well as replica kits for the fans.

Football analyst George Kaudza-Masina said some factors should be taken into consideration when conducting performance review of the Flames kit.

“The biggest challenge is that our kits have not been appealing and difficult to market. We should go for top quality brands. If you go for cheap brands, it just shows how cheap you are. Why are we afraid of securing deals with well known brands in the world?” Kaudza-Masina questioned.

With the suspension of football due to Covid-19 pandemic, the sale of replica kits has been hugely affected.

The association signed a deal with Isaad after it did not renew the deal with United Kingdom (UK) kit manufacturer Umbro. In recent years, Flames also had deals with Puma and Adidas.

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