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No show for Big Brother Africa

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By Sam Banda Jnr & Matilda Chimwaza:

FLASHBACK—Efe was the top winner in 2017

There is no sign that Big Brother Africa (BBA), which the country has been participating in for years, will be on the ground anytime soon.

During a MultiChoice Media showcase in December in South Africa last year, MultiChoice Africa did not come out clear as to whether the reality show would come back to life.

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The last time the reality show was held was four years ago.

Since its inception in 2003, Malawi has participated in all the outings but has failed to grab the top prize.

Hazel Warren was the only representative who came close to winning it but lost out to Angola’s Ricco in a tie-breaker.

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Some of the names that have represented the country in BBA include Mr 265, real name Masuzgo Msiska, Siphelire Chitambo, Mzamose Chibambo, Code Sangala, Fatima Nkata, Zein Dudha, Natasha Tonthola, Alinafe and Watipaso Kulemeka, Tendai Namate, better known as DJ Lomwe, and Felicia Ngoma.

Code Sangala is the only representative who has starred for the country twice.

In the absence of BBA, BB Naija has taken over the floor.

The event is out again for its fourth season.

According to a press statement, the reality show which has in the past three seasons been held in South Africa, will now be held in Nigeria.

The producers of the reality show have also revealed that the auditions for the show will be held on February 1 and 2 2019 in eight locations across Nigeria.

In addition, Nigeria’s number one betting website, Bet9ja, has been announced as headline sponsors of the new season.

The reality TV show which follows the format of the international Big Brother franchise is known to bring excitement and entertainment to fans and viewers across the continent as it houses strangers over a period of three months who contest against each other in a battle for the top prize.

MultiChoice Nigeria Chief Executive Officer, John Ugbe, said: “This fourth season promises to be even bigger than previous editions and underscores MultiChoice’s position as the biggest investor and driver of entertainment content on the continent”.

Since its maiden edition in 2006, the Big Brother Naija show has produced some of the country’s biggest pop culture influencers and celebrities including Ebuka Obi-Uchendu, Gideon Okeke, Katung Aduwak, Bisola Aiyeola, Efe Ejeba and Uriel Oputa and mostly recently Miracle Ikechukwu, Tobi Bakre and Cynthia “Cee-C” Nwadiora.

Bet9ja’s Chief Executive Officer, Ayo Ojuroye, said, as the leading gaming company in Nigeria, they believe in changing lives.

“This singular attribute coupled with the zeal and passion attributed to the Big Brother Naija platform aligns with Bet9ja’s core values and we are honoured by the opportunity to headline this year’s edition. Bet9ja will continue to support programmes that will connect more young Nigerians to their dreams,” Ojuroye said.

Ebuka is set to host the show again this year.

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