The trend in the Ka Jive Dance competition driven by Times Group through Times Television in the previous editions has been that the winner takes it all.
But it is a different story this year as there will be a prize for the winner and runner up.
Times Group Commercial Manager, Lusayo Msukwa, Monday said they scrutinised the whole process thus, decided to change the format.
“These groups put much effort in the competition only for one winner to walk out with the prize. So, we thought of rewarding two winners, top winner and runner up,” Msukwa said.
The competition, which has attracted a lot of interest from young people, kicks off this Saturday with auditions at Times Entertainment Studio in Blantyre.
The competition, among other things, is aimed at unearthing talent and over the years, Ka Jive has produced several groups, some of which are doing well on the market.
Msukwa said he was hopeful that having two winners now will motivate the groups to show the best and strive to get the top prize.
He said that the winner this year will pocket K1 million with the runner up walking away with K400,000.
“This is what we can manage this year. We have tried our best to make sure that we have the competition this year. This year has been tough especially with Covid-19 pandemic but we committed ourselves to still have the competition,” Msukwa said.
He said they were also thankful to some partners, who have come in to be part of the competition.
“For viewers, we also have something for them. So, the prizes are not only for the contestants but viewers will also have a chance of winning some prizes coming from branded products. So, we are ready to start the competition and people should just watch the space because we will have more twists and turns,” Msukwa said.
On October 10, the contest will feature all groups from all the regions.
“As indicated in our previous communications, we received applications from close to 100 acts but with the auditions, we are looking at selecting 30 groups which will then go on to participate in the whole competition,” Msukwa said.
M-Dub won in the previous season.