Mighty Wanderers’ search for sponsorship yielded positive results after financial services provider Mukuru announced that it has acquired the club’s naming rights.
Details of the sponsorship remain sketchy as both parties kept a tight lead on the amount and duration, among other things.
Mukuru announced news of the sponsorship Wednesday, stating that it also includes a shirt sleeve sponsorship for English Premier League side Crystal Palace for the 2022-23 season.
The other deal is a sponsorship arrangement with Springbok legend Tendai “The Beast” Mtawarira.
Mukuru Chief Executive Officer Andy Jury said the deal had been reached in consultation with Football Association of Malawi (Fam).
“We are excited to have struck a deal with Wanderers. They will now be called Mighty Mukuru Wanderers. Mukuru is a business that puts the customer at the centre of everything we do.
“Our essence and passion lie in helping to solve problems for Africa’s emerging consumers and uniting people across the world. This passion drives the way we do business, the way we communicate with our customers and the way we choose partnerships,” Jury said.
He said football was the most supported sport in Africa and also unites people globally.
Wanderers Board Secretary Humphrey Mvula described the sponsorship as lucrative, saying it will help the team regain its prowess in domestic football.
“We needed a sponsorship like this one to compete for the league championship. All details regarding the sponsorship will be announced later,” he said.
Fam President Walter Nyamilandu said they were delighted to have oiled the deal.
“Our efforts have paid off. When approached by Mukuru, we identified club sponsorship as one of the critical needs that needed to be addressed. We, therefore, recommended that Mukuru sponsor Wanderers. We have been working behind the scenes with Wanderers to frame a viable value proposition and to negotiate a suitable sponsorship agreement for both parties.
“We warmly welcome Mukuru to Malawi football. The company has made the right decision to invest in Wanderers and that the spin-offs will be huge as they leverage on Wanderers’ massive fan base,” Nyamilandu said.
Wanderers have been without steady sponsorship since December 30 2020 when Japanese second hand car dealers Be Forward Limited ended their five-year relationship with the club.
Businessman Thom Mpinganjira has been assisting the club, with Salima Sugar Company also bankrolling it.