Crowd pullers Nyasa Big Bullets are set to cash in on the second edition of the FDH Bank Cup with over K15 million already in their coffers from gate collections and a guarantee of K33 million from prize money in the October 8 final.
Bullets qualified for the final after a 4-0 thrashing of bitter rivals Mighty Mukuru Wanderers at Bingu National Stadium in Lilongwe on Saturday.
The TNM Super League leaders and defending champions will face their reserve side in a family tie on October 8 at Kamuzu Stadium in Blantyre.
The winner of the final will pocket K25 million while K8 million will go to the loser.
This means a total of K33 million will go to the Bullets camp regardless of the final result.
Having already banked about K15 million in gate revenue, the total amount that Bullets are guaranteed to pocket is K48 million.
The amount is set to rise as the People’s Team will realise more gate revenue from the final.
Bullets received K9.8 million from Saturday’s match which grossed K48.9 million, according to our investigations.
Before the Wanderers match, Bullets had pocketed K1.6 million from their round-of-32 match against Sable Farming before realizing K2.9 million when they faced Moyale in the round-of-16.
Bullets also banked about K857,000 from their quarterfinal fixture against Chitipa United.
The financial rewards have placed Bullets way above other teams that fell by the wayside in the competition.
Bullets Chief Administration Officer Albert Chigoga said they are satisfied with the income.
“We are very happy to have realised such a big amount before the final. We aim to hit over K50 million after the final. We are therefore calling on all our fans to come and patronise the final match. We promise them entertainment on the day,” Chigoga said.
He said they will continue to explore ways of making more money using their brand.
“We are a big brand that must continue to make money. This is a business and whatever activity helps it make money must be taken on board,” Chigoga said.
One of the country’s football analysts Isaac Kamanga congratulated Bullets for putting in place measures aimed at ensuring that all their matches are fully patronised.
“It’s all about doing the right things. The way Bullets are running their teams is helping them get results on the ground. Their administration and marketing seem to be bearing fruits.
“These people are serious with their football and my hope is that other teams are learning something from their model. Bullets’ performance is a result of certain things being done in the right manner and we shouldn’t be surprised,” Kamanga said.
He said promoting matches on different platforms has seen Bullets pulling big crowds to all their matches across the country.
“We have seen Bullets promoting their games on all media platforms like radios, TVs and social media, just to mention a few. They even go into locations to alert people about their matches. This is a team that is not far from being one of the fastest growing in Africa. I expect them to make a big breakthrough shortly,” Kamanga said.
Bullets are also on course to retaining the league title which they have dominated since inception in 1986.
Peter Fote is a Sports Journalist with huge experience in radio and Television reporting, production and presentation. He once worked with Malawi Broadcasting Corporation (MBC) and is currently working for Times Media Group.