Nyasa Big Bullets partner CIC Africa
TNM Super League defending champions Nyasa Big Bullets have taken a further step in improving the welfare of their players by signing a partnership with an insurance company called CIC Africa Cooperative Limited.
The three-year partnership has also been extended to Bullets supporters throughout the country.
During the signing ceremony held at Nyasa Manufacturing Company offices in Blantyre yesterday, the club’s chief executive officer Suzgo Nyirenda said his team would pocket an initial K20 million in the first year of the partnership.
“We are a big club and we want to emulate other big clubs in Africa like Al Ahly, Zamalek, Kaizer Chiefs and Mamelodi Sundowns. We want to help CIC in brand awareness and exposure.
“We want to assure CIC that Bullets is the right vehicle for marketing business. This initiative will also see the company adding value to our club. In turn, we will also play our part in boosting CIC’s business. This is a win-win situation,” Nyirenda said.
CIC Managing Director Chrispinus Mugwang’a said the company believes that Bullets have the capacity to improve its business.
“We offer both life and general insurance services and we look forward to reaching out to Bullets supporters as well. We expect the club to help in brand awareness and business growth.
“We are also working with Nyasa Group of Companies and we want to be part of Bullets’ success story in their commercialisation drive. We will also help the team to ensure that it fulfills its social responsibility to the community,” Mugwang’a said.
“We are there for the players, supporters and employees of the club. We want to challenge the players to play to win as we are fully committed to supporting them when they sustain injuries. We will also cover them in other aspects. We are geared to give the Bullets family special rates,” Mugwang’a said.
Meanwhile, Bullets Vice President Fleetwood Haiya has said they will open an agency to coordinate insurance transactions between the club and CIC.
“CIC has opened our eyes in terms of insurance services which we can offer to our players. Apart from travel insurance and others which we are already into, we can also add some like life insurance. We will therefore open agencies in the country’s strategic areas to reach out to our supporters,” Haiya said.
He said Bullets would also embark on a civic education campaign to sensitise their supporters to the need to buy insurance cover.
Nyasa Group went into a working partnership with CIC Insurance in May last year.
Peter Fote is a Sports Journalist with huge experience in radio and Television reporting, production and presentation. He once worked with Malawi Broadcasting Corporation (MBC) and is currently working for Times Media Group.