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Old Mutual innovates to reach wider audience

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The expression, you cannot be all things to all people, might be correct but these days, reaching out to as many clients across market segments could heavily contribute to the business topline.

For companies operating in the financial services industry, customers are so sophisticated. It is either they [customers] earn less or they earn enough but are not willing to access financial services. The best strategy is to offer customised solutions to suit customers in each class.

Old Mutual Malawi Limited is one company which has opened up to customers across social and economic divides in Malawi. The company has decided to offer products and services best suited to its customers and these include rewards, benefits, online access and service options in areas of savings, insurance and investments.

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“Our goal is to reach out to every Malawian. With K1,000 you can access our products,” Old Mutual Group Chief Executive Officer, Edith Jiya, said.

Jiya was speaking during a mass awareness session captured on Times Television and Times Radio.

Old Mutual Malawi Group has been operating in Malawi since 1954, when the Malawi office existed as a sales branch. Over the years, the company has gained ground and established itself as one of the leading and most trusted financial services provider.

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Due to group synergy, Old Mutual Malawi has stable financial capacity and is now increasing its market share on the global market.

Among the group members are Old Mutual Investment Group, Old Mutual Unit Trust, Mpico Limited, Old Mutual Pension Services Company and Old Mutual Life Assurance Company, all under one roof and working to help customers build a brighter future.

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