The journey to select seven people to represent the country in the Pan- African Television music reality show, The Voice Africa, has begun as over 500 people have been shortlisted to participate in the live auditions to be held in Lilongwe Wednesday.
This comes after the closure of receiving entries on November 20 2022, when people who can sing and are above 18 years old were asked to participate by sending their one minute video, singing in any language.
Airtel Malawi Head of Brand, Public Relations and Corporate Social Responsibility Norah Chavula Chirwa said yesterday that the live auditions will be off camera.
“The live auditions will start at 9am through to 6pm. We have already started sending emails and texts to those shortlisted. On top of that, we also have The Voice Train, which is all about fan engagement activities and will take place at the same venue but it is for supporters of those shortlisted,” Chirwa said.
She said while the live auditions will be off camera and running, the fan engagement activities will also be running outside [the hotel] where there will also be VJ Ice.
“There will be several activities including pool tables, chess, bawo and karaoke and people will also have a chance of enjoying free Wi-Fi. People can come through to enjoy fun, games and entertainment at The Voice engagement area,” Chirwa said.
The Voice Africa, connected by Airtel, will see the winner walking away with $100,000 (approximately K103 million) and a record contract during the grand finale in September next year.
Seven participants will be selected from each of the 14 participating countries, including Malawi, after live auditions.
“After the live audition, seven people in each country will be selected. The seven will receive $5,000 each before proceeding to Nigeria to join other participants from other countries,” Chirwa said.
She said the competition seeks to celebrate talent and promote it.
“We would like to thank people for participating because many entries were received,” Chirwa said.
She said the public will be allowed to vote sometime next year and that the process will be communicated in due course.
Apart from Malawi, the other participating countries in The Voice Africa, which will be filmed in Nigeria, are Chad, Congo, DRC, Gabon, Kenya, Madagascar, Niger, Nigeria, Rwanda, Seychelles, Tanzania, Uganda and Zambia.