Lake of Stars Festival founder, Will Jameson, has said that all is set for this year’s festival taking place at Chintheche Inn in Nkhata Bay starting this Friday through to Sunday.
The festival has this year returned to its original home in Nkhata Bay where it started in 2004 having been held at Sunbird Nkopola in Mangochi last year.
Jameson revealed that over 60 acts and over 300 individual performances will be on show during the three-day festival.
Some of the artists billed to perform this year include South Africa’s Freshlyground , Zambia’s Roberto, Germany’s Timo Maas,Ethel Kamwendo Banda, Faith Mussa, Patience Namadingo, Piksy, Sonye, Theo Thomson, Wailing Brothers featuring Arnold & Moda Fumalani and Toza Matafale, Amahoro Drummers, Lusubilo Band , Malipenga Dancers, Mapatenala and Paka Town Band.
“The preparations are running on well and everything is in place. Sponsors have also come in to support us which is very good and they include Airtel Malawi, DStv, Carlsberg Malawi, Germany and Norwegian Embassies and European Union,” he said.
He said apart from the performances, they will also have a separate day known as day of ideas where artists and different people in the creative sector will share ideas.
He said there will also be other workshops during the festival.
“Our expectations are that more things will come out and we are expecting around 3,000 people to attend. It’s a diverse festival which will have musicians, poets, dance and we have new elements such, yoga on the beach and dance class,” Jameson said.
He said this year they have artists coming from 15 different nationalities.
“The festival will also play a crucial role in promoting the Northern region. By the way we have not increased ticket prices. Last year the price was K31,000 and this year its K32,000,” he said.
Jameson said they did not want to increase the ticket prices because of the way the economy is moving.
“Tourism and culture is the key for Malawi, we need professional events so as to keep tourists coming in and overtake other countries,” said the Lake of Stars founder.
He called on people to buy tickets in advance stressing that “they are always cheaper.”
Jameson urged people to come prepared especially those camping and that they should drive safely since it is a long journey for those travelling from far-away places.
He then hailed MultiChoice Malawi through DStv for giving them airtime worth US$ 35,000 putting up advertisement on platforms such as BBC promoting Malawi.
Meanwhile MultiChoice Malawi has said it is using its DStv platform to sale the country’s brand on the international scene as a way of contributing to the promotion of tourism.
MultiChoice Malawi Sales and Marketing Manager, Chimwemwe Nyirenda, said currently there is a 30- second Lake of Stars advert that is being aired to about 50 countries in Africa.
Nyirenda said since September is Malawi’s tourism month they decided to help government in promoting tourism outside the country.
“Government declared September 2016 as tourism month and Lake of Stars has been listed as one of the major activities to take place in celebration of Malawi tourism. We decided to help government’s efforts by providing our platform to announce the Lake of Stars Music Festival on DStv,” Nyirenda said.
The Lake of Stars advert is airing on DStv prime channels which are the most viewed on DStv platform such as BBC, Sky News, CNN and Trace Africa.
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