Phyzix is face of Kelfoods


Musician Phyzix, real name Noel Chikoleka, continues to win the hearts of the corporate world as he has landed a deal with Kelfoods as its ambassador.

The ‘Cholapitsa’ star gets a fresh deal barely a month after he put a signature to an agreement as the face of World Wrestling Entertainment (WWE) snacks spearheaded by local company, Chilewe Brands.

The award-winning rapper has signed a one-year deal with Kelfoods, a poultry and animal feed company that also sells Donna’s Eggs.


After signing the deal on Friday at Ryalls Hotel in Blantyre, Phyzix said he was dedicating the deal to young creatives who are trying to make ends meet in the entertainment industry.

“I think deals like these represent growth and hope for the entertainment industry, especially for young creatives. Talent is nurtured at a young age. So, when they see that the older generation is getting recognised, it will give them hope and belief that, if they work towards growing their brand, they can achieve it,” he said.

With his Gamba Season project, Phyzix dominated proceedings last year, winning a number of awards.


Kelfoods Retail Manager Roweena Trindade said they were delighted to work with Phyzix and that they believed he would help the company grow by tapping in on his wide youthful followership.

Trindade could not disclose the details of what is contained in the contract.

“He is a popular artist. I am actually a fan of his; I have loved his music since a young age. He has grown a lot. His music is good and, so, are his music videos. He has a lot of followers both on the local and international scene,” she said.

Trindade said people should expect to see Kelfoods in Phyzix’s music videos, shows, and advertisements.

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