Police beverage producer, Mutalo Group, has unveiled plans to introduce its Kabisa energy drink on the Malawi market as it continues to stretch its footprint in the beverage sector across the African continent.
Mutalo Group Chief Executive Officer, Tomasz Nowowiejski, confirmed that a market research was conducted which found potential for the company to invest in Malawi.
The company is also planning to adopt a strategy that enhances local employment creation.
“We have engaged potential distributors to find the right distribution channels. We are now set to introduce our products in Malawi starting with the Kabisa energy drink. The economic benefits of this development are enormous,” said Nowowiejski.
Local farmers are also expected to benefit as the company plans to open up an opportunity for them to supply some of the raw materials needed in its production systems.
“Preliminary research has shown that Malawians are upbeat about the introduction of the Kabisa energy drink. Our understanding is that the market expects a high quality product that is fairly priced,” Nowowiejski explained.
The first consignment of the energy drink is expected to reach Malawi in the next coming months, according to Nowowiejski.
“We’ll also be presenting Kabisa energy drink branded fridges across the established distribution channels once the business is set in motion,” he added.
The beverage producer is pursuing an expansion strategy into the country following an impressive penetration into the Kenyan beverage market in the last two years.
According to Nowowiejski, Mutalo Group is seeking to expand its operations into developing economies in the region.
He said that with the Southern African economic projections pointing towards growth of 4.5 percent in 2016, the company is optimistic of meeting its strategic goals as it expands into a thriving economic zone.