Peoples Trading Centre (PTC), a subsidiary of conglomerate, Press Corporation Limited, has pledged to continue buying fruits, vegetables and other commodities from local farmers.
PTC Marketing and Communications Manager, Chiku Kaphuka, made the commitment at the close of the Food Lovers Summer Carnival, where the company reduced prices of its products, including fruits and vegatables.
The carnival was hosted by PTC, the Spar franchise holder in Malawi.
“Food Lovers Summer Carnival Promotion is the biggest promotion of the year and is timed to coincide with the time summer fruits are at its most abundant and cheapest,” Kaphuka said.
The Carnival run from January 29 and concluded on February 4 and was observed in Malawi, South Africa and other participating countries.
Kaphuka said Food Lovers Market is supporting local farmers who are supplying them with fresh produce.
“We have local farmers like Tithokoze Farm, among others, supplying us regularly with their fresh produce and we encourage more to come forward so long as there is quality and consistency,” Kaphuka said.