Reach Out for Life organisation has teamed up with musician McLuther Mambala to implement a number of projects in the fight against Covid-19 pandemic.
The organisation has embarked on a digital awareness campaign as part of reaching out to the people with information on the pandemic which continues to claim lives globally.
Reach Out for Life Project Manager Vitumbiko Ng’oma, said the digital awareness campaign which they implemented in April was all about informing people about the preventive measures of the pandemic in a skilled, viable and artistic way.
“To ensure the attainment of this campaign, Reach Out for Life decided to work with McLuther, a talented musician and we have so far managed to produce a music video titled ‘Tipange Bwanji’,” Ng’oma said.
The music video was premiered on Monday.
With several artists coming out with different works speaking volumes of the pandemic, Ng’oma, said more works are needed to reach out to more people across the country.
“This music video is essential considering the fact that this is a digital era, the role that art and specifically music plays, it reaches a multitude of people in a very short time. This music video is key and it will positively impact a massive percentage of people and influence good behavior as regards observing the necessary precautionary measures,” he said.
Ng’oma said McLuther will be their project ambassador and that they have planned to increase their presence by utilising different platforms.
“Apart from music, we are also going to release some awareness material and there are also other activities we have planned,” he said.
Ng’oma said the world was going through difficult times with the pandemic and that as Reach Out for Life, they would be engaging in national Covid-19 pandemic awareness campaign.
“We are engaging the community and this campaign invites the community to fight against the pandemic by practicing hygiene, understand the importance of social distance and report any suspected cases,” he said.
McLuther said recently that as an artist, he wants to play his role in the fight against the pandemic.
“It is all about reaching to the people and make sure that they avoid the virus and so, I am doing that using my talent,” he said.
Reach Out for Life is a development and relief organisation that operates in the country and according to Ng’oma, it was formed with the aim of giving hope to those in need, provide better health and create a better environment for youth to rise and shine.