Sand Music Festival 12th edition focuses on Africa

Sand Music Festival Director Soldier Lucius Banda signs a K16 million sponsorship agreement with Castel Malawi Limited

Fresh from his adventures in United States of America (USA) where he performed alongside Mlaka Maliro and Wendy Harawa, legendary musician Soldier Lucius Banda has said this year’s Sand Music Festival will celebrate Africa.

Lucius, who is director of Impakt Events which drives Sand Music Festival, said this on Wednesday in Blantyre when Castel Malawi Limited, committed K16 million sponsorship to the festival.

“ We have gone through a torrid time with Covid, we thought we should focus on celebrating Africa and so, we will be having more African artists from Zambia, Tanzania, South Africa and Nigeria,” he said.


The previous editions of the festival, which this year will take place at Kambiri Beach Resort in Salima from September 30 to October 1, have attracted artists from as far as Jamaica.

Lucius then hailed Castel Malawi Limited for the K16 million sponsorship which comes a month after they received K15 million sponsorship from FDH Bank Plc.

“We have noticed that Southern Africa Development Community (Sadc) region is taking interest and many have been attending the previous editions. We should now be prepared to welcome people from Africa, Sadc and the world,” Lucius said.


Castel Malawi Head of National Sales Nelson Banda said Castel Malawi is part of the Malawian companies that have been there for a longtime and that they have brands that they sell to their consumers, who are Malawians.

“So, part of our brands which is the Spirits of Malawi – Malawi Gin, Premier Brandy and Malawi Vodka are part of the heritage of Malawi, they have been there since 1965. For us as a company, we want to give back to the community in promoting talent and tourism,” Banda said.

The company will be supplying Malawi Gin branded Sand Festival and will see people getting a free bottle when they buy a ticket starting from August 1 2022.

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