By Sam Banda Jnr:
Kenya’s musical group, Sauti Sol, jetted into the country yesterday through Kamuzu International Airport ahead of their performance at Sunbird Capital Hotel in Lilongwe today to mark the official launch of Castel beer.
Sauti Sol will be performing in the country barely eight months after their impressive showdown at Lake of Stars Festival at Kabumba Hotel in Salima last year where they were among international headliners alongside United States of America’s Major Lazer.
Castel Malawi has made it possible for the Kenyan group to perform in the country once again.
The group, said in a video they were looking forward to giving people the best.
“Hello Malawi, muli bwanji, we are ready for the show and see you there,” Sauti Sol said.Advertisement
Sauti Sol is set to share the stage with veteran musician Giddes Agide Chalamanda and Edgar ndi Davis.
“We are happy to be part of this launch. We are ready to entertain people as well as share the stage with Sauti Sol,” Davis Njobvu, a member of Edgar ndi Davis Band said Thursday .
Castel Malawi Market Category Manager, Twikale Chirwa, said Thursday they opted to bring Sauti Sol for the launch of Castel beer because they play afro centric music.
“Sauti Sol play afro centric music which is synonymous with Castel beer brand positioning and so is the choice of Edgar ndi Davis,” Chirwa said.
He said Castel beer is one of the first premium African beers made of all natural ingredients and enjoyed in everyday consumption occasions.
“Castel beer is available in all alcohol selling outlets at a recommended price of K500 and so we thought of launching it in style,” Chirwa said.
He said the launch will start with a corporate event starting early at the pool before the consumer launch dubbed African Print Party at the marquee.
The show will cost people K10,000 and then get three Castel beer at the door.
The Kenyan afro-pop band was formed in Nairobi by vocalists Bien-Aimé Baraza, Willis Chimano and Savara Mudigi in 2005.
Initially the band which has also had a stint at the City of Stars held in Lilongwe, was an acappella group and guitarist Polycarp Otieno joined before they named themselves Sauti.
The group which last year hinted that they would love to collaborate with Malawian acts, released their debut album Mwanzo in 2008 to critical acclaim with their second, Sol Filosofia, released in 2011, earning them a number of accolades and nominations in the process.
Sauti Sol has had several successful tours in Africa and Europe and has topped Kenyan charts as well as gain international attention.
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