Shamu Joyah calls on people to patronise screenings


By Sam Banda Jnr:

A scene in Road to Sunrise

Filmmaker Shemu Joyah through his FirstDawn Arts on Saturday started screenings of his award winning movie The Road to Sunrise at Malawi Sun Hotel in Blantyre.

The film, which won the Best Movie-Southern Africa during the 2018 Africa Magic Viewers Choice Awards (AMVCAs) recently, will be screened in Blantyre until September 29 before taking it to Zomba, Lilongwe and Mzuzu.


However, the screenings started on a low note on Saturday afternoon, attracting low patronage but there was an improvement during the night.

“We do films for people to see and I am happy we have started screenings since the film won an award but, of course, the attendance is not good but this is just the first day so we are hoping things will pick up,” Joyah said.

In the afternoon, one of the lead actors Madock Masina was in attendance and attracted attention from the audience alongside Joyah.


It was the same night when Masina alongside Joyah and another lead actor Mirriam Phiri excited the audience with some taking pictures with them.

“We call upon people to come because we will not be putting it on a DVD for now. Putting it on DVD will be opening it to piracy,” he said.

Joyah said the country has talent and that, with enough resources and support, they can make good films.

The Road to Sunrise has also received seven nominations in the 2018 Africa Movie Academy Awards (Amaa) to be held in Rwanda next month.

In the film, exploited by men and ridiculed by the world, two prostitutes struggle to survive in the rough, unforgiving slums of Blantyre.

When one of the m refuses to have sex with one of her clients, a very rich businessman, he violently attacks her and, in self-defence, she stabs him to death.

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