One of the top musicians in the country, Soldier Lucius Banda, has called on fellow artists not to be infested with the competition syndrome but rather strive to perfect their craft to conquer the international market and support each other.
Lucius observed that artists nowadays were obsessed with competition, something which has also been passed on to their fans.
“It is not healthy for the industry if you look at what is happening, musicians competing amongst each other whenever they are releasing songs. There is too much beef, our friends in other countries especially those in the hip-hop circle, do it but it’s done positively,” he said.
Lucius said artists needed to speak with one voice for the growth of the industry and not focus much on the element of competition.
“Instead of supporting each other, we are dividing each other and it has come to a point where a musician speaks volumes of his or her own song which is fine but people are the ones to judge that,” he said.
Soldier, who has over 15 albums to his credit, said the development is had potential to talent.
“This is demotivating and frustrating because, eventually, we will end up killing talent. What pains is that musicians themselves are in the forefront doing this and it has been passed to fans, who see other artists as enemies. This is a small industry and we need to raise it,” he said.
Recently, some artists have been all over social media platforms competing with their songs, bringing division even to their fans, and, for some, this has been used as one of the tools for earning more viewers on their social media platforms.