Southern Region Football Association (SRFA) has revised the value of its league from K14.5 million to K35 million.
The move is expected to turn SRFA into the richest out of the country’s three regional leagues whose champions qualify for the TNM Super League.
SRFA Chairperson, Raphael Humba, said they believe raising the value of their league will help develop the game.
Humba said they intend to ask sponsor Rab Processors to allow other entities to join in bankrolling their league.
“We want to increase our league sponsorship. We will ask Rab Processors to allow other companies to come in so that our league sponsorship reaches K35 million. Talks with other sponsors are on course and we will finalise everything after our Elective General Meeting next month. Raising the value of our league has always been my priority.
“We believe that K35 million will be enough to make our league more competitive. The K14.5 million that we get from Rab Processors is not enough for our 40 Premier Division and Division One teams. We are hoping to strike a deal ahead of our season’s kickoff in January. We believe that there is enough time for us to hunt for additional sponsorship,” Humba said.
He said the association is also working hard to secure sponsorship for district league which feed regional teams.
“We also want to strengthen our district leagues by providing them with stable sponsorships. We want every district to have a competitive league. It is time our districts started producing players capable of making it big at top level. We want to achieve this starting from the forthcoming season,” Humba said.
Rab Processors Communications and Marketing Manager, Andrew Lulker, said they expect to meet SRFA officials any day this week.
“We have been discussing with SRFA about possibilities of raising our sponsorship. These talks are yet to be finalised. We are meeting them again this week. A clear picture on this matter will come out after the meeting,” Lulker said.
Rab Processors bankrolls SRFA’s Premier Division and Division One under the Thumbs Up brand.
Central Region Football Association and its Northern Region counterpart are also struggling with low amounts of sponsorship packages.
Chipiku bankroll the Central Region with K12.5 while the North has a K5 million from Simama and Sons.