The “Malawi, The Warm Heart of Africa” logo will be displayed on the front of shirt of Spanish second-tier side Club Deportivo Leganes following the agreement with the Ministry of Tourism, Culture and Wildlife and the club.
Leganes will display the logo for the first time on the front of their shirt in a match against Levante at Estadio Municipal Butarque this afternoon.
Secretary for Tourism, Culture and Wildlife Chauncy Simwaka said, in a statement, that the country was proud to be associated with Leganes.
“The logo of “Malawi, The Warm Heart of Africa” will be displayed on the front of the first team kits during the next matches, as well as in different media, both physical and digital. With this agreement, Malawi seeks to continue with its strategy of expanding brand awareness,” reads part of the statement.
The “Malawi, The Warm Heart of Africa” will appear on team’s shirt for other matches until next month. The partnership follows the meeting between President Lazarus Chakwera and Club President Jeff Luhnow in September last year with the aim to begin to strengthen ties and begin search for opportunities and talent in football.
This is the first time Malawi, The Warm Heart of Africa logo will be displayed on front of the shirt of the top team. The agreement is likely to boost tourism industry.
Sports analyst, George Kaudza Masina, said the agreement has potential to boost the tourism sector. “This is the best Malawi has done in the tourism sector.
By partnering Leganes, visibility for Malawi as a country should be the catch word.
“Considering that Spanish Football is broadcast world over, Malawi as a country will be known to many. Many people will be interested to know what Malawi can offer, lest they discover our beautiful lakes, mountains and games reserves,” he said.
The Spanish club pledged to invest in Malawi football in infrastructure, training and coaching last year.
Malawi is among the five countries earmarked to benefit from the 50 million Euros meant for Africa for the construction of academies.