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SRFA to announce new sponsor

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By Mphatso Malidadi:

United Purpose has bowed out from sponsoring the Southern Region Football Association (SRFA) League following the expiry of a one-year K11 million sponsorship agreement.

During an emotional prize presentation for 2018 Premier Division and Division One champions held at Serendib Suite in Namiwawa, Blantyre, the non-governmental organisation’s Marketing Manager Liviness Msafu said they will not renew contract because the program’s funding had been exhausted.

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“We embarked on this sponsorship project because it was part of our program but the funds have now been exhausted and we just cannot go on,” Msafu said.

But she hailed SRFA for its sound administration of the league in the 2018 season, saying sponsoring the competition has helped to promote their Chitetezo Mbaula product.

“It is sad for us to leave the stage. It was exciting to work with SRFA. Apart from supporting football development, our aim was to turn our Chitetezo Mbaula product into a household name and we are happy to have achieved this through the league. We hope to return in the future,” Msafu said.

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But SRFA Chairperson, Raphael Humba, has assured its affiliates that the league has secured another sponsor who will be unveiled this week.

“It has been an exciting journey and it is always sad to lose a sponsor. However, our teams should not despair because we already have another sponsor who has an even better and bigger package. For your information, five companies were bidding to sponsor us. We are attractive because we have able committees on the ground,” he said.

For lifting the Premier Division title, Nyasa Big Bullets Reserve got K1.8 million whereas Division One champions Sable Farming pocketed K1 million.

Bullets Reserve striker Hassan Kajoke won the Premier Division Golden Boot award having scored 38 goals and received K50,000.

Ciso’s Lanjesi Nkhoma was recognised as Division One’s top scorer having hammered 43 goals.

Football Association of Malawi Executive Member Daudi Mtathiko also asked United Purpose to consider returning to sponsor women’s football.

“It will be great if you can return to sponsor our women’s football league. As a matter of fact, it will be nice because in most cases, I would say it is women who use your product. So why not associate your product with women?” Mtathiko said.

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