Standard Bank plc has launched a campaign aimed at continuing entrenchment of its new brand promise, It Can Be, which was adopted last year.
Dubbed ‘Na Lero’, the campaign poses as the bank’s effort to contribute to economic recovery from effects of the Covid pandemic.
Standard Bank Chief Executive Officer Phillip Madinga said in a statement that, through the campaign, the bank is creating awareness among customers to use 2021 as a year of exploring ways of creating opportunities.
“Na Lero is a statement that enables our customers to explore new ways of getting more from our offerings.
“It is a campaign that helps us connect with customers at a deeper level, winning their trust and taking them through an exploration of what they have been missing,” Madinga said.
He said Na Lero is about possibilities for everyone as the country collectively strives to engage an extra gear towards economic recovery.
“Being a future-ready bank serving a generation filled with renewed hope to fulfill limitless dreams, we cannot yield to defeatism just because of the pandemic. We see a host of opportunities for our customers and Malawians to achieve more in their respective endeavors,” Madinga said.
He said the bank planned to support innovative ideas presented by Malawians.