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Sulom drills teams in commercialisation

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By Williams Gondwa:

Super League of Malawi (Sulom) has advised clubs to wake up from slumber on commercialisation drive and find ways of generating more income.

Sulom officials made the call after dating representatives of Central Region-based Super League clubs on Tuesday, to outline commercial opportunities which the teams can exploit from league sponsor, TNM and Lilongwe Beverages, who manufacture Spar water.

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Sulom Vice General Secretary, Zacharia Nyirenda, described the meeting as fruitful.

“This [the meeting] is in a bid to help clubs gain financial independence. There are opportunities that go unnoticed, so we explained to them,” Nyirenda said.

Nyirenda said another exercise would take place in Mzuzu and Blantyre.

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“We are doing all we can to help our clubs sustain themselves financially; so, on May 10, will be in Blantyre and, on May 14, in Mzuzu to drill the clubs in,” he said.

Super League champions Nyasa Big Bullets, Be Forward Wanderers, Silver Strikers, Moyale Barracks, Kamuzu Barracks and Blue Eagles have stable sponsorship.

However, most teams are struggling financially.

Last week, Dwangwa United sought well-wishers’ help in order to fulfil their fixture against Civil Sporting and TN Stars.

Dwangwa lost to Civil Sporting 2-0 on Saturday at Civo Stadium in Lilongwe and 1-0 to Stars at Kasungu Stadium on Sunday.

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