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Sulom succumb to Covid, won’t hire CEO, marketer

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George Kaudza Masina

Super League of Malawi’s (Sulom) plans to hire a Chief Executive Officer And Marketing Director have been put on hold.

Sulom president Tiya Somba Banda confirmed the development, saying this was a result of effects of Covid-19.

“Nyengo ya Covid iyi baba [We are passing through difficult time when there is coronavirus pandemic]. Our income has drastically been affected to support the wages of these two key positions,” he said.

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Banda said Sulom will revive its plans to hire once the situation changes.

“However, once the business model we are working on picks up, we should be able to revive these positions. Our focus at the moment is to optimise and maximise broadcasting rights revenue as this is the only way during these Covid times that fans are able to watch the beautiful game. Hopefully, by end of the season we will have an established and well-turned model,” he said.

One of the country’s soccer analyst, George Kaudza Masina, said Sulom had lost direction and seems to be moving in a reverse gear.

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“Recruitment of the CEO and Director of Marketing is not an option as this is long overdue. The fact that they are financially crippled and that they are failing to secure broadcasting rights are enough reasons to speed up recruitment of these two key positions. Let Sulom understand that football is a big business and running an elite league like this one does not need shortcuts,” he said.

Masina feared the worst for Sulom.

“As long as Sulom board continues operating without a functioning secretariat headed by CEO and Director of Marketing in place, disaster awaits them as things are likely going to turn worse for the league. Let them recruit the CEO and Director of Marketing in earnest as reasons given to defer the recruitment does not make a business sense.”

The development comes after Sulom called for an Extra-Ordinary General Meeting following calls from the clubs to address various issues including gate collections revenue sharing and prize money distribution.

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