The organisers of the Sunbird Sand Music Festival on Thursday finally announced that the festival will this year be held on October 31st 2015 through to November 2 at Sunbird Livingstonia in Salima.
The news follows an announcement from the organisers last month that they had shifted the festival from August to October, saying the change was made following several consultations with their stakeholders and festival goers.
Sunbird Tourism in partnership with Impact Events are the organisers of the festival which has failed to stick to proper dates since it was started.
Deputy Lead Festival Coordinator Nkhwachi Peter Mhango said during a press briefing at Mount Soche in Blantyre on Thursday that this year’s festival will have several activities to satisfy people citing among others fashion show, music performances from locals and internationals, poetry, stand – up comedy and games.
Mhango said that this year they were taking a different approach to market the festival adding that they will be holding small events ahead of the festival.
“We are marketing the festival as an event where people should come and get all the much needed fun with their families. Actually July 22nd, will mark 100 days till the event, and we will reveal something,” he said.
Mhango said the festival’s purpose is to celebrate local talent, culture, landscape as well as promote the country’s tourism sector.
Sunbird Tourism Public Relations Officer Akossa Mphepo, said:
“We wanted the festival to be in a central position, that everyone has easy access to the location, we positioned in a place where everyone can come in freely and this is why Salima was the chosen location for the 2015 Sand Festival,” said Mphepo.
She said that the festival will provide an opportunity for the locals to earn additional income and grow their market base through the trade expo, where stands would be provided for hire by business-persons at a fee.
The organisers however, have not revealed the names of the artists performing this year.
Musician Lucius Banda popularly known as Soldier, who is part of the organising team, said recently that they are targeting local artists moving away from bringing international acts.
Soldier then said the biggest challenge they are facing is the lack of support from the corporate world but he said they are optimistic that this year more companies will support them.
The Sunbird Sand Music Festival was started following frustrations from some local heavyweights – Soldier and reggae group Black Missionaries who were paid less money by Lake of Stars Festival organisers when it was headlined by Zimbabwe’s mbira star Oliver Mtukudzi who received millions.
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