The Tea Association of Malawi (Taml) is organising a nationwide campaign to sensitise Malawians on the benefits of consuming locally produced teas.
Of the 46,000 metric tonnes of teas produced in Malawi annually, only two percent is consumed locally.
Taml Chief Executive Officer, Clement Thindwa, said the Association is currently engaging various stakeholders to devise effective strategies of implementing the crusade.
“This disproportionately skewed consumption is worrisome as the industry becomes over-exposed to external consumption factors which are largely uncontrollable and volatile, This makes business management difficult,” said Thindwa.
He said tea has superior scientifically proven health attributes relative to other beverages.
“This will be the core message in the promotion programme. Malawians should be able to understand the importance of consuming tea,” he said.
Tea contributes seven percent to the country’s Gross Domestic Product and eight percent to export earnings. The tea sector is only second to the tobacco industry in generation of foreign exchange for the country employing over 60,000 people.