Times Radio, a subsidiary of Times Group, will now be available on DStv and GOtv platforms alongside Zodiak Broadcasting Station (ZBS) Radio.
The launch of the two radios on the platforms was officially announced yesterday at MultiChoice Malawi offices in Blantyre.
On DStv, Times Radio can be accessed on channel 911 whereas on GOtv, Times Radio is on channel 811.
Times Group also has Times Television on DStv and GOtv.
On DStv, Times Television is on channel 296 whereas on GOtv, Times Television is on channel 91.
Speaking during the launch, Times Group Commercial Manager Lusayo Msukwa said the launch of Times Radio on DStv and GOtv platforms marked a great milestone in their growth.
“Five years ago, Times Group acquired assets of Matindi FM, most of which was obsolete. Times Group invested in modern broadcasting equipment suitable for a national radio station. This was in line with the strategic direction that Times Group decided to take – to be a one-stop media house in Malawi,” Msukwa said.
He added that Matindi FM was a predominantly sports and entertainment radio station and that Times Group’s first task was to realign its programming to “our editorial policy and develop content to appeal to a wider audience”.
“Today, we can say without fear of contradiction that Times Radio is among the top radio stations in Malawi. It is, therefore, appropriate that all sections of our target audiences are covered and our presence on DStv and GOtv be visible,” Msukwa said.
He recalled that, a week ago, the broadcasting industry was hit with a fire accident that destroyed Malawi Telecommunications Limited (MTL) microwave centre which housed broadcasting equipment for television, radio and telecommunication services.
“As a result, most television and radio stations vanished from the airwaves. Our transmission through DStv and GOtv has given us leverage to mitigate the current challenges for listeners connected to DStv and GOtv,” Msukwa said.
He said, as Times Radio, they cherish the cordial business relationship that exists with MultiChoice Malawi.
“MultiChoice Malawi has been a good advertiser and content contributor on our print platform for years. We have now taken our relationship to digital with our television and radio stations on DStv and GOtv. We are looking forward to working together with MultiChoice Malawi as we take our esteemed brands to greater innovation heights,” Msukwa said.
To the viewers and listeners, Msukwa, said Times Group will endevour to meet their current and future expectations through a team of dedicated personnel.
ZBS Managing Director Gospel Kazako hailed MultiChoice Malawi for this development.
“This is exciting news because people now have no excuse, especially those who do not have gadgets to receive our signals. There are families who only have television sets and so now, with DStv and GOtv, they can access our signals. This has enriched our bases. The coming in of MultiChoice Malawi with this innovation is commendable,” Kazako said.
MultiChoice Malawi Head of Commercials Yuk-Yen Au-yeung Sung-wai said they were happy with the partnership with Times Radio and Zodiak.
“We are happy and looking forward to investing and enhancing our relationship with other local businesses in the entertainment sector in order to help push Malawian content to go far,” Sung-wai said.
She said the coming of the two radios on DStv and GOtv platforms was a testimony of the relationship that exists among MultiChoice Malawi, Times Radio and ZBS and that, among other work they do, they were ready to play a crucial role in promoting local content that is aired on radios in the country.
Times Radio hit the airwaves in 2015.