Tnm avails K10 million for Sand Music Festival


Sand Music Festival continues to attract the attention of the corporate world with the latest being its partnership with mobile company TNM which has pumped in K10 million.

The two parties unveiled the partnership at TNM offices in Blantyre yesterday.

Sand Music Festival Director Lucius Banda said TNM was chosen as a telecoms and communications partner as it is Malawi’s integrated mobile network and Information Communication Technology (ICT) service provider and that it is a patriotic promoter of the country’s arts and culture as well as tourism.


“TNM is Malawi’s own and pioneering mobile telecommunications company. The Sand Music Festival is the first truly Malawian-owned music and arts event that promotes the country as a preferred tourist destination, its music and people,” Lucius said.

He described the partnership with TNM as two-home grown brands working together to promote a common ideal,” he said.

Lucius said he was excited and happy that TNM has pumped in K10 million to assist in the organisation of the festival.


“This year it is going to be big once again. We have lots of activities on the ground including beach soccer and boxing and music. We have big artists performing once again this year and we will be releasing the full line up once we seal the deals,” he said.

Lucius then called on the corporate world and the government to take interest in supporting festivals in the country saying they were crucial in propelling the economy but also selling the country to the world.

He said there were several festivals outside the country which were flourishing because they receive support from the government and that it was high time government did the same in the country.

The legendary musician also called on music lovers to buy tickets for the festival using TNM’s mobile money service.

“Let’s support this truly Malawian network by utilising their best services and that includes buying tickets through their mobile money service,” Lucius said.

TNM’s Senior Manager (Consumer Services) Madalitso Jonazi said the company was proud to be associated with the Sand Music Festival, which takes place along the shores of Lake Malawi where TNM has invested significantly in network coverage.

“Through this partnership, we have the opportunity to showcase our capability as a wide-reaching network providing high quality service in both respects of data, voice and business services,” Jonazi said.

He said during the festival, TNM marketing activation teams will be available to provide instant services such as sim-card purchase, airtime and mobile money transactions using the Mpamba service.

“We will give customers the best data experience and I should say it here that TNM network is far much superior. This actually is also the way of engaging customers as there will be lots of games and give aways,” Jonazi said before he presented the dummy cheque of K10 million to Lucius.

He said TNM has been assisting in various sectors and that they believe that arts, culture and entertainment are very critical in the development of any country.

“Culture is something that one can be identified with and one can identify the country through culture and this is why we have focused on this. The whole idea is also to appreciate our customers and demonstrate that we are a smart network that enables them feel great about their social life,” Jonazi said.

Recently National Bank of Malawi also announced its partnership with the organisers of Sand Music Festival pumping in $15,000 approximately K11.5 million.

The Sand Music Festival will be held at Sunbird Livingstonia in Salima from October 28 to October 30.

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