SUPER League sponsor, TNM, yesterday donated K1 million towards an annual general meeting (AGM) for Sports Writers Association (Swam) scheduled for Salima on August 4.
The AGM will be part of activities commemorating the World Sports Journalism Day (WSJD), which falls on July 2 every year as per International Sports Press Association (Aips) calendar. Swam is affiliated to the Switzerland-based Aips.
Speaking during a cheque presentation in Blantyre TNM Senior Manager- Business Enterprise, Limbani Nsapato, said the support was in appreciation of the important role which the sports writers play.
“As a sporty brand, we understand the relevance and dedication of journalists in all media channels, and the role they play in developing different sports disciplines in the country and in making the game exciting,” Nsapato said.
“We would like to appreciate the support that TNM receives from the media. Since we launched elite football league sponsorship 10 years ago, the media has been always with us. The same extends to other disciplines such as athletics, golf and cricket.”
Swam President, Peter Kanjere, hailed TNM for the support towards the celebrations.
“We are very grateful for the support that TNM has rendered to Swam towards this big day. TNM has indeed proved that it is always with us. In this vein, we would like to request other companies and organisations to emulate TNM’s gesture by supporting this day,” Kanjere said.
Kanjere said the day was important as it helps the sports media to reflect on their profession and how it contributes to sports development.
“You cannot talk about sports development minus the media. This year, our mother body, International Sports Press Association, has set the theme for the celebrations as ‘Social Media Must Be Harnessed and Used Well, Not Abused.”
The local activities will include a beach soccer tournament, beach volleyball, poetry sessions, live band performances, recognition of sports achievers and sports journalists and a donation to Salima District Hospital.
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