TNM Plc, one of the country’s biggest mobile network service providers has cemented its interest in supporting youth as well as help uplift the creative sector in the country by sending one of its stars Mphalitso Kachigwada to a Nigerian modelling reality show dubbed Project Next Model Africa.
TNM says in a statement that as part of its purpose of connecting society, creating possibilities and changing lives, it is committed to supporting the creative industry and make it competitive globally.
Now in Season 3, the model reality show aims at growing the modelling industry through mindset change and mitigation of stigma towards models.
Kachigwada, who is one of TNM’s young ambassadors under the TNM Youth Star Project, will represent Malawi at the reality show.
“During the on-set of our Youth Star Project, we vowed to invest in the talents and develop synergy for the benefits of our young stars. Therefore, Project Next Model Africa resonates with our objective hence supporting Mphalitso to the show,” TNM’s Head of Brand and Marketing Communications Madalitso Jonazi said.
Jonazi said TNM believes that Mphalitso will do well during the show and that her participation will help promote Malawi’s creative sector.
“Mphalitso is one of the talented models, who will take Malawi’s model industry to great heights during the period she will be in Nigeria. As a country, we need to support her entirely as the show has a greater potential of promoting Malawian culture across the continent,” he said.
During the reality show, Kachigwada’s survival would depend on the votes she will get. Therefore, Jonazi urged people to participate in the voting exercise.
Kachigwada has since said she is looking forward to the reality show as well as giving it her best shot to fly Malawi’s flag high.
“My wish has always been to represent Malawi on the international scene. I would like to thank TNM Plc for making my dream come true, the company has fully sponsored this trip,” she said.
Kachigwada also called upon people to participate in supporting her by voting.
The Project Next Model Africa reality show will beam every Monday on DStv channel 262 and Gotv channel 102.