TNM has announced the introduction of e-ticketing for all Super League matches, with today’s crunch tie between Silver Strikers and Nyasa Big Bullets at Civo Stadium set to launch the exercise’s trials.
TNM Chief Officer (Consumer Services), Daniel Makata, said the move is in line with continuous improvements in the delivery of innovative, converged mobile and ICT services TNM is offering on its network platform. Makata said the move is aimed at offering convenience to soccer fans and enhancing revenue accountability through its mobile money service, Mpamba.
“Our goal is to change customer and soccer fans’ experiences for the better and propel football development into a great future. This will support long-term financial and administrative sustainability of Super League clubs and overall, the game of football in Malawi, for which TNM is a historic and trusted sponsorship partner,” Makata said.
Makata said e-ticketing through Mpamba will ensure that benefits in advancement of mobile network and ICT services extend to football. “As we grow our network services using modern and advanced technology, we are taking football and its fans along with us into the future.
We will leave no stone unturned to ensure that we continue with our commitment to develop football in all respects, and in turn, contribute to the socioeconomic development of the country,” he said.
Makata disclosed that during the initial phase, soccer fans who buy their tickets using Mpamba will benefit from a discount of K500 per match. He said the system favours advance buying of tickets.
“To buy match tickets using Mpamba, customers will be required to register on mobile money service by dialling *444# and follow the usual prompts. They will need to select 5 other payments and enter the SULOM code 0885999555. The system will generate an SMS, which they will take to the match to redeem tickets,” he said.
Makata said the new service eliminates the hassle and risk associated with going to football matches loaded with cash, which may get lost, stolen or sometimes pose health hazards.
He said Mpamba e-ticket will also go a long way to improve the financial soundness and accountability of administering the elite league as cases of fraud, cash pilferage and theft at the gates would be minimised since physical cashhandling will eventually go.
“The system will take away the pressure of manual cash counting and administration by Sulom, Fam, clubs and stadium authorities. Time has come to embrace new systems and say good-bye to the old ways so that we can improve the image of our football.
This is a smart tackle in the game of football administration as the new service is addressing inherent concerns about transparency and accountability of gate-takings. Soccer lovers now have a smart means of watching Super League games every weekend,” Makata said.
Makata said the service was trialled during the Flames and Comoros game at Bingu National Stadium where it passed the requisite tests and yielded positive results. He said the ticketing option is available for selected matches and expressed hope that stakeholders will support it for the good of the game.
Super League of Malawi Treasurer, Tiya Somba Banda, said the initiative is part of the body’s strategy to modernise the game of football on and off the pitch by moving with the current trends.
“The advance ticketing through Mpamba will enable clubs to easily cushion their budgets ahead of a fixture as they may advance their share to cater for expenses like transport and accommodation. Entry turnaround time at the stadiums will also improve as fans will not be queuing while waiting for cashiers to count money paid at the gates,” Somba Banda concluded.
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