The Ministry of Tourism is in search of potential investors to partner in implementing strategic projects embedded in the National Tourism Investment Master Plan.
Ministry spokesperson Simon Mbvundula said the focus is on adding value to existing tourist attraction products and infrastructure in the first 10 years of the plan.
In April 2022, Malawi launched an investment master plan that provides a clear and concise 20-year tourism investment strategy to direct product development and diversification, infrastructure development, manpower development and equitable tourism investment across the country’s tourist regions.
“We are also promoting cultural tourism. We are working with various associations to preserve culture. We are constructing a museum in Zomba and monuments for our national heroes such as Orton Chirwa in Nkhata Bay. So, we are moving in that direction,” Mbvundula said.
In a recent interview, Malawi Tourism Council (MTC) Chairperson Justin Dzinkambani said there has been little effort made to promote the sector.
“We need to revise some old policies and create legal framework that must create an enabling environment for even small players to have incentives. This change of policies would encourage more players to join the sector. This will also create jobs at grassroot level and enable them to have disposable income, hence reducing poverty and increasing the tax base,” Dzinkambani said.
Recently, the Ministry of Tourism, Culture and Wildlife entered a partnership with Spanish second division side Club Deportivo Leganes which led to the team wearing jerseys emblazoned with ‘Malawi, The Warm Heart of Africa’ logo on the chest.
The deal is expected to boost the number of tourists visiting the country.