By Mphatso Malidadi:
Travel House has partnered Times Group to cover the 2019 Africa Cup of Nations Group B qualifier between hosts Comoros Islands and Malawi’s Flames on Saturday.
The company has donated a return air ticket, worth K700,000, to enable Times Radio commentator Williams ‘Danger left-winger’ Gondwa cover the match live.
Gondwa will also file stories for Times Television, newspapers and Times 360 facebook page with updates of the game before, during and after the qualifier.
Travel House Marketing Manager, Harvey Kalamula, said they partnered Times as part of corporate social responsibility.
“It is mainly two-fold. We operate in Malawi and we have been in existence for almost a year, so we would like to give back to the nation.
“Second, we know that everyone likes football, especially when it is the national team. All the people in the country can’t go to Comoros [to watch the game], so we thought of bringing the game closer to our homes through Danger’s live commentary on Times Radio,” he said.
Times Group Sales Manager (Electronics), Lavern Chitakata-Makunganya, said the partnership with Travel House would help the nation to follow the match.
“Times Radio is well-known because of football coverage. Football has become a culture to us and when you talk about football these days, you associate it with Danger on Times Radio. It is good that Times will cover the game live. Hopefully, our team is going to qualify for Africa Cup of Nations [finals],” she said.
Chitakata-Makunganya said Times welcomes prospective sponsors who would like to take opportunity of the match to promote their products and services.
Gondwa said he was ready to keep the nation updated on the match through live commentary.
“The qualifiers have reached a critical stage so the partnership will help soccer fans to follow the game. I promise to be at my best and I won’t leave people in suspense,” he said.
The Flames have four points from four games and need to finish on top of the group if they are to secure the ticket to the continental finals.
In case leaders and hosts, Cameroon top the group overall, second-placed team will sail through to the finals.
Cameroon have eight points from four games, one point behind second-positioned Morocco. Comoros anchor the pool with two points from four games.
Malawi wind up the qualifiers by hosting Morocco next March when the Atlas Lions welcome Comoros.