Two more Steve Jobs at apple Inc.


If you said that Steve Jobs was the DNA of Apple and its glorious products; that would beg the question, is Apple today being driven by Steve Jobs’ ghost? The truth is that what Steve Jobs day dreamt in colour, Jonathan Jony Ive designed it in real life and Tim Cook did all the logistics that would make a hefty profit.

The story of Steve Jobs is well documented in this column. Tim Cook was born on November 1, 1960 to Donald and Geraldine; a shipyard and pharmacy worker. Tim graduated with Bachelors of Science (BS) in Industrial Engineering from Auburn University in 1982 and a Masters in Business Administration from Dukes’ University Fuqua School of business I n 1988.

Tim spent the first 12 years of work life at IBM Personal Computing division (Now Lenovo) where he worked as the Director of North American fulfillment. Later he joined the computer reseller division of intelligent Electronics as its Chief Operating officer.


Tim had only worked with Compaq for six months serving as Vice President for corporate materials when he discovered the creative genius in Steve Jobs. He followed his heart to apple Inc. where he became senior vice president.

Being an industrial engineer at heart, it is not surprising that Tim wanted to manage it like a dairy business where if it gets past its freshness date, you get into very serious trouble. Cook was not amused that instead of assets in the bank, Apple had assets in inventory that like milk could ‘expire’ anytime soon.

He closed factories and warehouses and replaced them with contract manufacturers shrinking the company’s inventory from months to mere days. These moves combined with the design prowess of Jonathan Jony Ive and the marketing savvy of Steve Jobs, Apples bank balances skyrocketed.


Jony Ive is a British industrial designer born on February 27, 1967. The son of a silversmith, Michael Ive, who lectured at Middlesex Polytechnic.

Jonathan graduated from Walton High School in Stafford with a passion for cars. He explored the option of studying car design at London’s Loyal College of Arts. He ended up not liking it as the classes were full of students who made “vroom”, “vroom” noises during drawing classes that ‘nauseated’ him. He dropped out.

He later found himself enrolling at New Castle polytechnic where he graduated with first-class Bachelor of Arts in Industrial Design in 1989.

Think of anything virtuous at Apple and it was designed by Jony Ive; iOS operating system, Apple Watch, iPad Mini, iPad, iPhone, iPod Touch, iPod, Mac mini, MacBook Air, iMac and the MacBook Pro.

In 2004, the BBC named Jony Ive the most influential person of the British culture. In 2006, Jony was appointed the Honorary Fellow of the Royal Academy of engineering. The Queen joined his praise and worship team by knighting him right at Buckingham Palace or services to design and enterprise.

Should you meet him, please call him Sir Jonathan Jony Ive.

Ive had serious problems with computers during his late student days until he discovered the Apple Mac. He was animated with its intuitive mouse-driven system.

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