A British family company has committed £225,000 to a project designed to equip up to 1,000 farmers in Malawi with the knowledge, skills and equipment to create a sustainable livelihood through organic farming.
William Jackson Food Group (WJFG), whose portfolio of businesses includes Aunt Bessie’s, Jackson’s Bakery, and Abel and Cole, has already released the first set of funds to buy seeds and livestock as well as initiate training programmes in Malawi.
WJFG chief executive office, Norman Soutar, told Hull Daily Mail newspaper yesterday that the project has been under planning for five-years and that implementation started more than a year ago.
“Sustainability is at the heart of what we do, so to be able to apply our expertise to the important pursuit of food security in Malawi is a powerful use of our knowledge and skills,” he said.
The short-term goal of the project is to provide farmers with the knowledge and support to become selfsufficient in producing their own food within the next 12 months while its long term aim is to identify a route to market for surplus crops, possibly via one or more of the WJFG food businesses.
Working alongside the Malawi Organic Growers Association, the project forms part of the WJFG Cares initiative which sees the group donating a percentage of its profits towards charitable activities on an annual basis.