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Vice President revives sport reforms

Ministry to establish sports marketing department, national sports development fund

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George Kaudza Masina

Vice President Saulos Chilima has proposed six reform areas to be implemented in the Ministry of Youth and Sports.

Chilima had a meeting with Minister of Youth and Sports Ulemu Msungama and some officials at Capital Hill in Lilongwe on Monday.

Some of the sports reforms he proposed for implementation include establishing National Sports Development Fund and Sports Marketing Department in the Ministry of Youth and Sports.

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“We looked at six reforms areas that the ministry is undertaking. These include establishment of a sports marketing department, revision of management structure for sports, establishment of a National Sports Development Fund and development of standard guidelines for sports infrastructure,” reads part of the message from Chilima on his Facebook page.

Chilima also said it was unfortunate that the youth department did not have any reform areas despite the youth constituting over 70 percent of the country’s population.

Chilima’s sport reforms suffered setback in the previous administration as he was not supported.

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In the previous administration, government failed to provide funds for the implementation of the sports reforms such as the installation of electronic ticketing system.

In an interview Tuesday, Msungama said his ministry would strive to implement the reforms.

“We will set priorities among priorities but I think everything is achievable. We share similar plans with the Vice President I will try to push for the implementation of the reforms to my best ability in the ministry,” Msungama said.

Local sports analyst, George Kaudza-Masina said the sports reforms provide hope for doing business unusual in the sports sector.

“Marketing is very key in the development of the sports in the country. The ideas are very brilliant and we should embrace all the reforms for the good of sports,” he added.

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