Giants Be Forward Wanderers have revived an SMS promotion in an attempt to generate extra revenue.
Wanderers Chairman Simon Sikwese said the promotion would be launched this week.
Through the SMS campaign, Wanderers supporters and other subscribers will benefit by getting latest news and other details from their team.
Sikwese said logistics for the campaign to start running were at an advanced stage.
“We hope to use this SMS campaign to generate revenue to help the team meet to address financial challenges. We are calling on all our supporters to patronise the campaign through all the regional and zone committees,” he said.
Sikwese said it was a win-win situation as both the team and supporters would benefit.
“We will be announcing details of the promotion including number of participating supporters and results on one of the local radio stations. Supporters will benefit by getting club news first before any other medium of communication. This makes it unique,” he said.
However, Sikwese said it was too early to disclose their target.
He also said prizes for the promotion would revealed during the launch.
Wanderers have been struggling financially lately after accumulating debt following their participation in the 2018 Caf Champions League.
It is reported that Wanderers need about K60 million to settle its debt.
Wanderers enjoy sponsorship from Japanese firm Be Forward Wanderers but just like most institutions is battling debt.
Meanwhile, one of the country’s football commentators George Kaudza Masina hailed Wanderers for being proactive during what he termed ‘hard economic times’.
“It is such a wonderful move economically but they need to push the numbers if they are to make more money this is where you need massive advertising to reach out to all the supporters. Let’s hope it works because other teams did it in the past but it never worked,” Masina said.
Meanwhile, Wanderers Supporters Chairman Mervin Mkunika said they will embark on an extensive civic education to lobby more supporters to take part.
“We will be everywhere mainly using our zonal committee chairpersons to make sure that we reach out to a lot of supporters. We hope our supporters across the country will support the project,” he said.
Wanderers alongside rivals Nyasa Big Bullets command large following in the country.
Peter Fote is a Sports Journalist with huge experience in radio and Television reporting, production and presentation. He once worked with Malawi Broadcasting Corporation (MBC) and is currently working for Times Media Group.