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We did not make profits—Soldier

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Information about a foreign artist coming for a performance in Malawi may be disseminated with comparative ease, but nothing short of the availability and actual performance of the artist in question may convince patrons that the words were real.

Otherwise, people are bound to use no-shows as unwieldy weapons for shunning other shows. More so because, once patrons get inflamed by a long course of ill-treatment and false promises, it takes more than trust to bring them back to something like a state of normality.

What with cases where event organisers such as Jam Networks announce that Professor from South Africa is set to perform in the country, and Professor arrives but does not perform.

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Worse still, what happens when event organisers announce that the Mafikizolo duo is coming to Malawi, only for the duo not to come because, somehow, the mathematics could not work?

Against this background of event organisers making noise about foreign artists coming to perform in Malawi, only for the artists to give a no-show, Impakt Events has surprised music lovers by coming onto the scene and consistently making good of its promises.

While 2016 may go down in history as the year of mixed results, it may as well be said to have been a good year for Impakt Events.

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It all started when Impakt Events brought Judy Boucher on Valentine’s Day in 2016. The show was held at Bingu International Conference Centre in Lilongwe.

Then, on Easter, Magigi from Zambia were in the country.

Magigi were followed by General Kanene in July/ August before Jamaican artist, Busy Signal , flew into the country for a performance in September.

A number of foreign artists also graced Sand Music Festival. These included Diamond from Tanzania, Turbulence from Jamaica and Durban Finest, a deejay from South Africa, among others.

That was not all, however, as Impakt Events sprung another end-of-year, and start-of-year (2017) surprise by bringing in Lucky Dube’s band. Thutukani Cele, TK Dube (Lucky’s son), among others, performed at Chez Ntemba in Blantyre on December 30 2016, M1 Centre Point in Lilongwe on December 31 2016 and in Mzuzu on January 1 2017.

From the look of things, and based on success on the performance stage, Impakt Events must be swimming in profits, not so?

“We have not made profits because, in the meantime, the motivation is not based on making profits. At the moment, we are doing it because of passion,” Lucius Banda, who runs Impakt Events, said in an interview yesterday.

Asked about sustainability of the events, since passion does not generate cash, Banda said: “At the moment, we are just doing it [out of passion] and we want to carry on. We are building a brand. In some cases, we have been breaking even. In some cases, we have been making losses.

“In the long run, we may begin talking of profits but our focus, at the moment, is to build a brand, deliver on our promises and offer entertainment.”

Asked for his thoughts as to what contributes to the failure of shows by some organisers, Banda said: “If one prioritises profits, things may not work. It must start with passion. In our case, it is passion that is driving us. I just love music and that is why we have been able to bring foreign artists.”

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