Be Forward Wanderers have become the latest team to embark on a commercialisation drive following recommendations from their sponsor, Japanese car firm, Be Forward Limited.
Wanderers’ General Secretary, Mike Butao, disclosed that their sponsorship renewal has delayed because their sponsor wants to engage intermediaries to be involved in running the team.
“The sponsor has given us a good package and it is far much better than we pocketed last season. However, the sponsor is not pleased with our current set up because it seems we report to the supporters who elected us. The intermediary team will come in to help in operations of the team for us to go commercial,” he said.
Butao said the new package will cater for Wanderers Reserve and youth sides.
“We were using resources from elsewhere to run these two developmental teams. Our sponsor has now appreciated the role of these two sides and will allocate a percentage of sponsorship to these two sides,” he said.
Butao stressed that even with the intermediaries; there would still be Executive Committee elections at Wanderers.
The development comes at a time when Wanderers rivals, Nyasa Big Bullets, have been trying to commercialise following recommendations from their sponsor, Nyasa Manufacturing Company.
At Bullets, the commercialisation drive appears to face hitches as some quarters within the team want to continue with the use of elected officials instead of hired qualified staff.
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