Zambezi Magic dates producers, religious leaders
Zambezi Magic has disclosed that its continuing collecting content in Southern Africa which include movies, music videos and religious ceremonies. The firm said this when it dated some of the producers and religious leaders in the country.
Zambezi Magic Content Executive Kwangu Liwewe met the producers, artists and religious leaders among others from Sunday through to Tuesday and was expected to leave on Wednesday.
Liwewe described the meetings as hectic and fruitful adding that there is a lot of interest in production apart from the local television stations.
“Since Sunday I have been very busy having one meeting after the other. This is part of collecting content to air on Zambezi Magic channel. We have lots of programmes and that includes a four hour Christian block which airs every Sunday and this is where we are in need religious ceremonies,” she said.
Liwewe was having meetings in the country having also dated the creative industry and religious leaders in Zambia and that she will also be going to Zimbabwe.
Her visit also follows another visit by Zambezi Magic Head of Channel, Addiel Dzinoreva, who also had discussions with members of the creative industry.
“I have received content through the meetings and so this is part of acquiring content and license it and my role centres on that as well as discuss on issues to do with payment,” she said.
Since its launch last year in July, Zambezi Magic which is on DStv’s channel 160, has screened film maker Shemu Joyah’s movies Seasons of a Life and The Last Fishing Boat.
It also currently screens the country’s soap known as Choices and has also aired some Malawian songs through the Zed Top 10.
“I have actually invited them to pitch in their proposals. We are still getting content which will eventually be aired so there is need for patience because we are dealing with five countries but we are viewing Malawian content and in the coming months they will see a lot,” she said.
Liwewe then called on the creative industry to keep on working hard and strive to produce quality productions.
“The movies don’t have to be in English and they should not be restricted. Anything in Chichewa will do because we want it to be authentic and the producers need to be real because we want something which is home grown,” she said.
Liwewe said the coming in of Zambezi Magic has brought excitement in Southern Africa as many of the countries in the region including Malawi have now got a platform and that people can relate to what they are watching,” she said.
With Zambia currently running the Zed Top 10 music show, she said they have plans for each country to have a top 10.
“We have started with Zambia and Malawi is next. At the moment in the absence of the top 10 in other countries we do run a bonus track coming from other countries and Malawian songs have been featured,” said Liwewe.
On the religious programme, she said they started the first phase with Zambia but now they want Malawi and other countries hence dating religious leaders for content.
On the original film project in which they recently called for scripts, she said they want to work closely with local scriptwriters and producers in Southern Africa to produce 12 films over the next 12 months.
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