Maso Awards on Thursday received a K5 million sponsorship boost from AdCity Advertisers ahead of its main event at Comesa Hall in Blantyre on December 28 2024.
The K5 million support will be provided through branding materials as part of marketing the awards.
Maso Awards Public Relations Officer Sivy Symon said yesterday that they were set for the 2024 awards and thanked AdCity for the sponsorship.
“This sponsorship will allow us to deliver a top event that truly celebrates the achievements of the creative industry in the country,” Symon said.
She added that AdCity’s contribution aligns with Maso Award’s goal to make the 2024 edition a success.
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Symon assured people that this year, they have more to showcase boosting that this year’s awards are aiming at nothing but setting a new standard for celebrating creativity.
Meanwhile, Symon has revealed that they will unveil the nominees today at Stakeout at Amaryllis Hotel in Blantyre.
AdCity General Manager Aubrey Mpango affirmed the company’s commitment to supporting the creative sector in the country.
“We are proud to contribute K5 million in branded materials. This partnership with the Maso Awards reflects our shared values of excellence, creativity, and customer satisfaction,” Mpango said.
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He emphasised the importance of recognising Malawi’s arts sector, assuring that AdCity would not let the industry remain isolated.
“We are here to ensure that creatives are appreciated and awarded for their contributions,” he said.
Recently Maso Awards also announced Fadeth Properties as its official sponsor.
The awards return to the commercial city of Blantyre having been held in Lilongwe last year.
Maso Awards Chief Executive Officer Augustine Mukisi said that they have added new categories this year pushing it to 43 awards in total.
“We are ready to decorate artists once again as Maso Awards and this is why we have brought in new categories. The new additions include Best Local Sound Act, Best Fashionable Celebrity, Best Produced Event, Best Gospel Act (Female) and Best Social Media Content Creator (Female),” Mukisi said.
This year’s Maso Awards running under the theme ‘Towards Arts Export for Social Economic Growth,’ are set to celebrate what is described as incredible contributions of artists in various categories such as music, poetry, fashion, comedy and visual arts.
Through the platform, the awards have boosted the careers of artists such as Driemo, Zeze Kingston, Kellie Divine Njuchi, Lady Aika, Zonke Too Fresh and Fada Moti.
